Luis Cerveró is a Spanish director, producer and cultural entrepreneur. His much regarded international career in music video directing has seen him work for such acts as Justice, Liars, Ratatat or Pharrell Williams. He’s the founder of ground breaking Barcelona based production companies CANADA and O, the creative studio that’s setting new boundaries in exporting young Spanish creative talent to the world. He is also an independent publisher of art and photography books though his one-man venture Terranova.