Study of Pose

Coco Rocha

2014

Published by Harper Collins

2032 pages

21 x 17 cm

Fashion photography would not be the same without the people who pose before the camera. Throughout my life I have seen how, as fashion got more boring and predictable, something similar happened with models and their attitude before the camera. I miss the humour and self-confidence of the eighties, as well as the fierceness and sexiness of the nineties. Surely because of some reason related to all of this, the publication of this book was an absolute flop. Nobody seemed to care in the least. Models, and their expressive capacity, do not seem to create much interest in these ill-fated times. A bit in protest, but also in vindication, I decided to include this immense volume, in which Coco Rocha, trained as a dancer and one of the people who knows best how to use her body at the service of fashion, offers a thousand different poses as a white canvas, to act as inspiration or starting point for any industry worker who still have some passion in them.

Luis Cerveró