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001 Creative Production has created an innovative way of working tailored to the content revolution in the audiovisual sector. Because of the global and scalable structure of CAP we can segment the contents while taking into account their value and temporality.

001 Camper – Flash Freeze

Goretex

Photographer: Corey Olsen
Creative direction & Production: CAP Dept.
Art Director: Cito Ballesta
Location: Zermatt, Switzerland

This story has been photographed at almost 4000m altitude looking for snow in September in the northern hemisphere. We stayed in a small town in Switzerland, Zermatt, where you can only move in electric cars. We had a guide named Michael and he showed us how to move through the heights.

"Nature is never finished" Robert Smithson

On the conceptual side we proposed to work with diptychs mixing nature with technology which essentially represents the material with which we work; Goretex.

“A sculpture, a map, a photograph; all the forms of my work are equal and complementary. The knowledge of my actions, in whatever form, is the art. My art is the essence of my experience, not a representation of it” Richard Long